New book

In my pursuit to add social media content marketing to my skillset, I called upon a buddy who is already busy in that business. He recommended: Social Media Marketing Workbook: How to Use Social Media for Business, by Jason McDonald.

I am nearly halfway through the book. If you’re looking for a yea/nay review, I would encourage you to buy it. It is clearly written, and contains enough useful information that I can recommend it, too.

Part of my current trouble is not having a business or entity to use as a test case, upon which to use these ideas. I am tempted to create my own venture to use as the guinea pig for this effort, but I don’t think I have the energy/bandwidth to create a venture AND promote it. So, I’m finding tasks and self-assigned projects to practice upon. I am confident that in time, I will find projects to use as “grist for the mill.”

New plan

I am starting the new year with new goals.

Social Media Content Marketing

I am teaching myself more about social media content marketing: the use of social media tools to help businesses or entities improve their reach and effectiveness, with their websites and social media presences. With my existing skills and education in Computer Science, website design and photography, videography, it does make a kind of sense: building on the old, adapting to the new.

I’ve always been the type of person to get “hyped” about new things, new adventures and others’ journeys. Helping someone put their best foot forward and creating content to help them reach their goals is a natural fit, for me.

I plan to journal my learning and progress here, for me and for others who might benefit from my yearning and striving. Why not!