I am teaching myself more about social media content marketing: the use of social media tools to help businesses or entities improve their reach and effectiveness, with their websites and social media presences. With my existing skills and education in Computer Science, website design and photography, videography, it does make a kind of sense: building on the old, adapting to the new.
I’ve always been the type of person to get “hyped” about new things, new adventures and others’ journeys. Helping someone put their best foot forward and creating content to help them reach their goals is a natural fit, for me.
I plan to journal my learning and progress here, for me and for others who might benefit from my yearning and striving. Why not!
So, I have a meeting today with a venue manager, and we will be discussing Lodi’s newest open mike! I take nothing for granted, but I have prepared for this meeting with a good feeling; that if a meteor doesn’t fall out of the sky, I should have at least one new open mike event for the calendar.
I’ve been mulling the idea of a video podcast for years. It’s what I do instead of doing things: I mull them. Glacially. Forever. It can’t be done wrong if it never actually gets done, ya read me? Good times.
I knew that recording an audio and video podcast would require some of my live audio equipment (mikes, mixer, etc.) and some of my “studio” equipment (vidcam, laptop, so on). So I have been anticipating/dreading the chore/blissful task of dragging out discordant equipment, putting it back into some semblance of logical use, above dust collection. Christmas Day, I started to build my new Thing.
I still need to do a “dry run,” shoot a few minutes of multi-mike video chatter, and then edit it into something useful, on a small scale. That is always an interesting step in producing something you’ve never produced before!
If it helps someone researching podcast setups, it goes like this:
I’ve got an analog mixer for live shows. I plug two to four XLR microphones of varying quality and cost into that.
Out of the mixer’s “TAPE OUT” port, I send the sound to a recording device. In the past, that’s been a laptop with a 3.5mm (“headphone jack”) port, and into the free Audacity software. Since my fancy new laptop doesn’t seem to have a headphone jack, and because I intend to record video, I am sending the mixer’s output to my Canon Vixia R500 video camera. I chose this video camera because it has an audio input, which gives me a ton of flexibility with incoming sound. Also, I am happy with my Canon camera products, they’ve earned my consumer loyalty.
I’m sure I would benefit from a more digital-only setup, with USB mikes and mixer. So far, I’m working with what I have, improving as I go. Not a bad ethic.
Beyond all that, I have two inexpensive GoPro knockoff cameras, and I will see what kind of video they give me. I have lighting I can set up, I have some speaker stands I can use to effect a backdrop if I want, all this stuff being set up in my living room and all.
I’ve been a busy little bee lately, except that I haven’t blogged a thing!
I am happy to report that I’m talking with a local brewery about an open mike opportunity. They wondered aloud if there will be much performer interest, so I took to social media to gauge interest.
I am happy to see Stockton and Sacramento comics show interest, with a surprisingly heavy constituency in Modesto. Noted! I will update my potential client with interest.
One other proactive thing I did was to mock up an event poster for the client; I felt like a good poster concept showed the client my interest and ability to help promote, and helped them envision the show that much more easily.
So I went into downtown Lodi a few nights ago. It’s a great place to get a drink, with many good spots to choose from. But I wasn’t just hunting for the perfect beverage: I was hunting down good entertainment venues, at which I might host comedy events…
My first stop was Idol Beer Works. I like the cut of their jib, and I hope to work with them soon. Then, it was off to almost any place in the downtown area that might even potentially host live events, including Ollie’s, Garry’s, Mokelumne Brewing, and a cocktail bar whose name escapes me at the moment. Great olives in the vodka martini though, I recall that…
Anyway, it was early Saturday, pre-rush almost everywhere, so I didn’t count on running into many members of management; I was correct. But I chatted up several pleasant and interesting bar staff and left business cards behind as if seeding for the growing season.