In my pursuit to add social media content marketing to my skillset, I called upon a buddy who is already busy in that business. He recommended: Social Media Marketing Workbook: How to Use Social Media for Business, by Jason McDonald.
I am nearly halfway through the book. If you’re looking for a yea/nay review, I would encourage you to buy it. It is clearly written, and contains enough useful information that I can recommend it, too.
Part of my current trouble is not having a business or entity to use as a test case, upon which to use these ideas. I am tempted to create my own venture to use as the guinea pig for this effort, but I don’t think I have the energy/bandwidth to create a venture AND promote it. So, I’m finding tasks and self-assigned projects to practice upon. I am confident that in time, I will find projects to use as “grist for the mill.”